Which Organizations Are Having the Worst PR Year Ever?
By Jeffrey McCrum An inevitable fact of working in any industry is dealing with public relations crises. While some PR crises can be...
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kreasons0
2 days ago2 min read
Speaking to Your Audience: The Importance of a Strong Brand Voice
By Diamond Robinson When it comes to building an audience online, especially in the current age of social media, brand voice matters more...
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kreasons0
4 days ago1 min read
The Future of Student-Run PR Agencies
By Amaya Lewis Being a college student has its perks. You gain independence, forge new relationships and friendships, but most...
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kreasons0
Nov 222 min read
How Overconsumption is Overruling TikTok
By Sydney Hummel It’s no secret that social media glamourizes the influencer lifestyle, making us envy the near-perfect looking life some...
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kreasons0
Nov 202 min read
Formula One’s PR Fail: A Missed Opportunity for Women in Sports
By ShelbyLynn Curry Formula One is perhaps one of the biggest sports and has a huge following. In 2023, F1 started to become more...
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kreasons0
Nov 181 min read
Dancing with the Stars: A Focus on their Marketing Strategy
By Lilian Wiseman Over the years, Dancing with The Stars has become more and more popular among different generations. They continue to...
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kreasons0
Nov 152 min read
Five Tips for Mastering Meta Business Suite
By Kal Reasons As the largest social media platform currently, Meta offers a wide range of options to monetize and manage content for...
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kreasons0
Nov 131 min read
How Sustainability is Shaping the Marketing Industry
By Sydney Hummel The “clean” beauty industry has been on the rise since the 1990s. It hasn’t been until recent years that more...
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kreasons0
Nov 111 min read
Woke vs. Weird: How Words Define The 2024 Election
By Jeffrey McCrum In the heated run-up to the 2024 U.S. presidential election, language is becoming a key weapon. Campaigns are...
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Amaya Lewis
Nov 82 min read
How To Balance Life As A Student Majoring in Public Relations
By Amaya Lewis Being a college student can be rough. Balancing schoolwork, PR internships, jobs, and wellness goals while maintaining a...
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Diamond Robinson
Nov 62 min read
How Choosing the Right Influencer Can Make or Break a Campaign
By Diamond Robinson Seeing your favorite influencer or celebrity in a brand campaign might make you more likely to stay and watch the...
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Cat Garrett
Nov 42 min read
A Peak into the Future?
By Cat Garrett Video games are commonly utilized as escapism for demographics of all ages, so when developers and their partners...
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Kal Reasons
Nov 12 min read
The Chappell Roan Femininomenon
By Kal Reasons Photo by Dominic Hampton on Unsplash Although Chappell Roan has been releasing music for over a decade, her album “The...
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Meli Callejas
Oct 312 min read
Tackling Small Business Strategies
By Melissa Callejas Owning a small business is not for the faint of heart. Maintaining a public image, posting regularly to get traction,...
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Brittany Jackson
Oct 282 min read
Crisis Management Strategies Every PR Student Should Know
By Brittany Jackson Crisis management strategies are very important to have when going into the PR field. You will be tested on the...
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Lilian Wiseman
Oct 252 min read
How To Run a Sorority Instagram
By Lilian Wiseman Managing your sorority’s Instagram account is a super fun and creative way to highlight your chapter’s events, values,...
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ShelbyLynn Curry
Oct 232 min read
The Social Media Dilemma: How social media affects us mentally
By ShelbyLynn Curry Influencers are all the rage! From posting selfies to vlogging about their day—is it really all fun and games?...
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Taylor Hollands
Oct 212 min read
Five Ways To Stop Doom Scrolling
By Taylor Hollands For college students, doom scrolling – that mindless, endless scrolling through bad news and social media – has become...
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Sydney Hummel
Oct 181 min read
Graphic Design Trends for 2024
By Sydney Hummel Graphic design is an industry that is always changing, whether that’s week to week or month to month. Having awareness...
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Cat Garrett
Oct 161 min read
Music and Advertising: Listening Between the Lines
By: Cat Garrett Have you ever been stopped during a leisurely stroll through TikTok because of the jarring or suspenseful music from an...
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