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The Future of Student-Run PR Agencies
By Amaya Lewis Being a college student has its perks. You gain independence, forge new relationships and friendships, but most...
kreasons0
Nov 25, 20241 min read


How Overconsumption is Overruling TikTok
By Sydney Hummel It’s no secret that social media glamourizes the influencer lifestyle, making us envy the near-perfect looking life some...
kreasons0
Nov 22, 20242 min read


Formula One’s PR Fail: A Missed Opportunity for Women in Sports
By ShelbyLynn Curry Formula One is perhaps one of the biggest sports and has a huge following. In 2023, F1 started to become more...
kreasons0
Nov 20, 20242 min read


Dancing with the Stars: A Focus on their Marketing Strategy
By Lilian Wiseman Over the years, Dancing with The Stars has become more and more popular among different generations. They continue to...
kreasons0
Nov 18, 20241 min read


Five Tips for Mastering Meta Business Suite
By Kal Reasons As the largest social media platform currently, Meta offers a wide range of options to monetize and manage content for...
kreasons0
Nov 15, 20242 min read


How Sustainability is Shaping the Marketing Industry
By Sydney Hummel The “clean” beauty industry has been on the rise since the 1990s. It hasn’t been until recent years that more...
kreasons0
Nov 13, 20241 min read


Woke vs. Weird: How Words Define The 2024 Election
By Jeffrey McCrum In the heated run-up to the 2024 U.S. presidential election, language is becoming a key weapon. Campaigns are...
kreasons0
Nov 11, 20241 min read


How To Balance Life As A Student Majoring in Public Relations
By Amaya Lewis Being a college student can be rough. Balancing schoolwork, PR internships, jobs, and wellness goals while maintaining a...

Amaya Lewis
Nov 8, 20242 min read


How Choosing the Right Influencer Can Make or Break a Campaign
By Diamond Robinson Seeing your favorite influencer or celebrity in a brand campaign might make you more likely to stay and watch the...

Diamond Robinson
Nov 6, 20242 min read


A Peak into the Future?
By Cat Garrett Video games are commonly utilized as escapism for demographics of all ages, so when developers and their partners...

Cat Garrett
Nov 4, 20242 min read


The Chappell Roan Femininomenon
By Kal Reasons Photo by Dominic Hampton on Unsplash Although Chappell Roan has been releasing music for over a decade, her album “The...

Kal Reasons
Nov 1, 20242 min read


Tackling Small Business Strategies
By Melissa Callejas Owning a small business is not for the faint of heart. Maintaining a public image, posting regularly to get traction,...

Meli Callejas
Oct 31, 20242 min read


Crisis Management Strategies Every PR Student Should Know
By Brittany Jackson Crisis management strategies are very important to have when going into the PR field. You will be tested on the...

Brittany Jackson
Oct 28, 20242 min read


How To Run a Sorority Instagram
By Lilian Wiseman Managing your sorority’s Instagram account is a super fun and creative way to highlight your chapter’s events, values,...

Lilian Wiseman
Oct 25, 20242 min read


The Social Media Dilemma: How social media affects us mentally
By ShelbyLynn Curry Influencers are all the rage! From posting selfies to vlogging about their day—is it really all fun and games?...

ShelbyLynn Curry
Oct 23, 20242 min read


Five Ways To Stop Doom Scrolling
By Taylor Hollands For college students, doom scrolling – that mindless, endless scrolling through bad news and social media – has become...

Taylor Hollands
Oct 21, 20242 min read


Graphic Design Trends for 2024
By Sydney Hummel Graphic design is an industry that is always changing, whether that’s week to week or month to month. Having awareness...

Sydney Hummel
Oct 18, 20241 min read


Music and Advertising: Listening Between the Lines
By: Cat Garrett Have you ever been stopped during a leisurely stroll through TikTok because of the jarring or suspenseful music from an...

Cat Garrett
Oct 16, 20241 min read


Gambling Goes Mainstream: The Explosion of Sports Betting Ads
By Jeffrey McCrum Before 2018, only four states had legal sports betting; most people who wanted to bet on sporting events were either...

Jeff McCrum
Oct 14, 20242 min read


K-Pop Idols: The Untapped Frontier for Western Marketing
By Diamond Robinson Photo by Dylan Gillis on Unsplash From the MET Gala and luxury brands to small business, K-pop idols are...

Diamond Robinson
Oct 10, 20242 min read
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