Kaylee Elks
The Gen-Z Effect on Social Media Marketing
The rise of social media marketing has led to what one may call the “Gen-Z Effect”, and the way companies market to the younger...
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Kal Reasons
Nov 24, 20232 min read
The Evolution of Tide's Advertising
We often analyze modern advertising trends to see how we can better develop strategic branding campaigns. Today, let’s look at a few...
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Faith Odhiambo
Nov 24, 20231 min read
3 Tips all Public Relations’ Students Should Know
Coming to college is not always an easy thing to do. The transition from teen years to adulting can be quite overwhelming. Here are three...
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Angel Williams-Federick
Nov 20, 20231 min read
Growing Industry in the media world to look out for!
As we know the media industry is growing, with new topics of focus and new ways to connect with people. The media world has so many...
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Autumn Strokes
Nov 20, 20232 min read
What Are the Relationships/Similarities That Marketing and Graphic Design Have?
Marketing and Graphic Design are the ICONIC duo especially when the vision, concepts, and goals align! Learn how the two career fields...
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Angel Williams-Federick
Nov 13, 20232 min read
3 Ways the Music Industry Uses Social Media to Promote Artists
Have you ever wondered how the music industry promotes its artists? Usually, their marketing and social media teams come up with...
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Kal Reasons
Nov 13, 20232 min read
Britney Spears: A Lifetime of Ads
Pepsi’s celebration of their 125th anniversary has led to the remastering of Britney Spears’ “Joy of Cola” ad that originally aired in...
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Matthew Martin
Nov 10, 20231 min read
How you can use Threads for PR?
Since Twitter, now X, is declining in popularity and the new Threads is booming with new users, why aren’t you using the new platform for...
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Maddie Bobbitt
Nov 6, 20232 min read
Twitter Vs. X: Is rebranding an effective strategy?
Since it hit the web, Twitter has been one of the most popular social media platforms among users. The limited word count partnered with...
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Autumn Strokes
Nov 6, 20232 min read
5 Apps for Creating Content/Graphics
Do you need content/graphics that spark engagement to your social media channels? Look no further! There are tons of...
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Ainsley MacDougal
Nov 3, 20232 min read
Gen Z Changed Social Media for PR
From TikTok trends to live streaming, there is no doubt that public relations has changed from its early days. PR firms are expected to...
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Faith Odhiambo
Oct 30, 20231 min read
How has Social Media Changed PR?
The truth is social media has drastically grown and allowed many opportunities in the digital market. Have you ever thought about how...
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Kaylee Elks
Oct 27, 20232 min read
Feeling behind compared to you PR peers? Here’s why you’re not actually behind.
As a chronic over worrier, I always felt as if I wasn’t doing enough, wasn’t in the “right” clubs, didn’t start an internship early...
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Lauren Felkner
Oct 23, 20232 min read
Top 3 Essential PR Strategies to Climb the Corporate Ladder
Do you ever feel behind in your job, or you are just not getting your tasks right? I think we all have felt like that a time or two. Here...
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Tabria Morgan
Apr 14, 20232 min read
Fashion Journalism Just a Tap Away
Before social media, you learned the dos and don’ts of the latest fashion seasons through magazines. Now in the digital age, you can gain...
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Matthew Martin
Apr 13, 20232 min read
What is DEI and why does it matter more than ever?
In public relations, DEI or diversity, equity and inclusion are more necessary now because the requirement of an inclusive and equal...
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Rashod Cobb
Apr 12, 20231 min read
How to use Social Media to Freelance
Freelancing can be daunting to some as there are many things some have to accomplish to start their business. Freelancing can be...
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Gerald Williams
Apr 11, 20231 min read
Stop, Look, and Listen! The Crucial Impact of Social Listening
What is Social Listening? Social listening,, is a method of analyzing the conversation surrounding one's company, brand or business. The...
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Gabby Noel
Apr 10, 20231 min read
How to become monetized on social media platforms.
Social media platforms have become a source of income for people all over the world. People can use their creative abilities and monetize...
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Layla Christy
Apr 4, 20231 min read
5 Reasons You Should Study Social Media Marketing
Photo by Tracy Le Blanc: https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/ There are countless...
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