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4 ways to spruce up your resume
Applying for jobs is a very tedious task. We have all been there and felt the pain. If you were to ask people what one of their least...
Becky Garland
Apr 16, 20242 min read
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How to Create Your Own Personal Brand
In today’s ever-changing world, personal branding is more important than ever. A brand is something that includes your identity, public...
Prince Williams
Apr 5, 20242 min read
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Everything You Need to Know About Greenwashing and The Harm It Does.
What is Greenwashing? Greenwashing is a type of advertising or marketing tactic that companies use to persuade the public that their...
Kaylee Elks
Apr 3, 20242 min read
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Affiliate Marketing is Fueling Overconsumption
Everyone has seen the rise of paid affiliate marketing and the recent introduction of the TikTok shop. These coupled with the already...
Kaylee Elks
Mar 28, 20242 min read
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The Future of Ai in Public Relations
Release of Ai Artificial intelligence technology is still a recent discovery. It has not been very long since AI technology was first...
Deb Gilbert
Mar 27, 20242 min read
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Brilliant Or a Bust, VR Living
Being Gen Z, the generation that grew up with the internet, we have been named the "digital natives". Flying cars and self-tying shoes...
Caprice Robertson
Mar 25, 20242 min read
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The Real Stars of the Super Bowl: The Commercials
Top 5 Commercials from Super Bowl LVIII The Super Bowl is a high spectacle live event that attracts the attention of millions of viewers...
Jackson Norman
Mar 20, 20242 min read
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The Stanley Cup is just another cup in the marketing cup cycle and here’s why.
The Rise of the Stanley Cup Stanley cups were founded in 1913 and were originally marketed as a product towards outdoor lovers and...
Kaylee Elks
Mar 8, 20242 min read
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The Ways Social Media Has Impacted Tourism
The rise of social media has changed society as we know it, including the world of tourism. One example of how it has changed society is...
Deb Gilbert
Mar 7, 20242 min read
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How Social Media Has Affected Beauty Standards
One thing we have all heard for a long duration of our lives is the importance of loving ourselves just the way we are. Things are always...
Nina Barber
Mar 6, 20242 min read
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Travis Kelce and Taylor Swift: A Power Couple Despite the Haters
This football season, Travis Kelce and pop icon Taylor Swift have blossomed into a new relationship and have formed an alliance against...
Kendall Jones
Mar 5, 20241 min read
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TikTok: The Overnight Success Factor
Have you ever wondered what it must feel like to go 0 to 100? The thrill, the rush, sitting on the edge of exclusivity? Well for many...
Kelle Isabel
Feb 29, 20242 min read
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Leveraging X's Lack of Content Moderation in Your Social Media Strategy
In recent years, the issue of content moderation on social media platforms has become increasingly prominent. Every content creator or...
Eli Ostrow
Feb 27, 20242 min read
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Parisians take to TikTok to protest the 2024 Paris Olympics
The 2024 Paris Olympics are making waves and headlines across the internet as billions of people prepare to watch the world’s greatest...
Emily Winegarden
Feb 23, 20242 min read
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BeReal’s Reality Check: How Introducing Celebrities and Brands to the Platform Could Shake Up the Marketing Industry
Can you remember the days of carefully crafted social media feeds, pictures with the perfect poses, and the clever captions? With BeReal,...
Jackson Norman
Feb 22, 20242 min read
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From Fashion Faux Pas to Footwear Phenomenon: The Evolution of Crocs
In the world of fashion, trends come and go, but some trends manage to defy the odds and transform from misfits to staples. One brand...
Jessie Wymore
Feb 20, 20242 min read
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When Smoke Clears: Why Snoop Dogg's Smokeless Stove Campaign Got Burned and the CEO Took the Heat
When Smoke Clears: Why Snoop Dogg's Smokeless Stove Campaign Got Burned and the CEO Took the Heat Snoop Dogg, the man who practically...
Chetna Tiwari
Feb 16, 20242 min read
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