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Cameron KingFeb 262 min readThe Attention Span CrisisThere has been a recent trend of short form content spreading across all social media platforms, such as Instagram, Youtube, and...
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Ainsley MacdougalDec 11, 20232 min readA Fine Line Exists Between Ethical and Unethical PublicityA PR’s promotional activities should be guided by ethics. Unethical publicity sends the wrong message and bolsters an organization at the...