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How social media will impact the 2024 Presidential election.
Artificial Intelligence and misinformation have become a major potential weapon to be used in the 2024 election. Mass media platforms are...
Krystal Calvin
Mar 14, 20242 min read
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How social media has helped launch K-pop into the mainstream.
K-pop; the word elicits some reaction for most people. Some love it, some hate it, some are intrigued or confused by it. Whatever your...
Becky Garland
Mar 13, 20242 min read
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Beyoncé's Unbreakable Verizon Collab
Verizon’s internet cannot be broken. Don’t believe me? Ask Beyoncé. Four days before the Superbowl, on February 7, Verizon posted a video...
Prince Williams
Mar 12, 20242 min read
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How to Find Your Audience on TikTok
Are you having trouble finding just the right audience for your videos? You’re recording content and viewing your analytics to figure out...
Anautica McKenzie
Mar 11, 20243 min read
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The Stanley Cup is just another cup in the marketing cup cycle and here’s why.
The Rise of the Stanley Cup Stanley cups were founded in 1913 and were originally marketed as a product towards outdoor lovers and...
Kaylee Elks
Mar 8, 20242 min read
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The Ways Social Media Has Impacted Tourism
The rise of social media has changed society as we know it, including the world of tourism. One example of how it has changed society is...
Deb Gilbert
Mar 7, 20242 min read
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How Social Media Has Affected Beauty Standards
One thing we have all heard for a long duration of our lives is the importance of loving ourselves just the way we are. Things are always...
Nina Barber
Mar 6, 20242 min read
7 views
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Travis Kelce and Taylor Swift: A Power Couple Despite the Haters
This football season, Travis Kelce and pop icon Taylor Swift have blossomed into a new relationship and have formed an alliance against...
Kendall Jones
Mar 5, 20241 min read
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Tween take over
A lot of beauty shoppers have noticed a rise in tweens in their local Sephora and Ulta stores. The iconic beauty stores are known for...
Caprice Robertson
Mar 1, 20242 min read
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0 comments


TikTok: The Overnight Success Factor
Have you ever wondered what it must feel like to go 0 to 100? The thrill, the rush, sitting on the edge of exclusivity? Well for many...
Kelle Isabel
Feb 29, 20242 min read
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Social Media and Time Management
Which Reigns Superior? You’re in the middle of a group discussion and “ding”! Everyone begins to look and feel around for their cell...
Krystal Calvin
Feb 28, 20242 min read
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0 comments


Leveraging X's Lack of Content Moderation in Your Social Media Strategy
In recent years, the issue of content moderation on social media platforms has become increasingly prominent. Every content creator or...
Eli Ostrow
Feb 27, 20242 min read
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The Attention Span Crisis
There has been a recent trend of short form content spreading across all social media platforms, such as Instagram, Youtube, and...
Cameron King
Feb 26, 20242 min read
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Parisians take to TikTok to protest the 2024 Paris Olympics
The 2024 Paris Olympics are making waves and headlines across the internet as billions of people prepare to watch the world’s greatest...
Emily Winegarden
Feb 23, 20242 min read
12 views
1 comment


BeReal’s Reality Check: How Introducing Celebrities and Brands to the Platform Could Shake Up the Marketing Industry
Can you remember the days of carefully crafted social media feeds, pictures with the perfect poses, and the clever captions? With BeReal,...
Jackson Norman
Feb 22, 20242 min read
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The dangers of using TikTok shop
If you’ve been around on social media recently then you have probably heard about TikTok shop. If not, here is a quick breakdown. TikTok...
Becky Garland
Feb 21, 20242 min read
12 views
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From Fashion Faux Pas to Footwear Phenomenon: The Evolution of Crocs
In the world of fashion, trends come and go, but some trends manage to defy the odds and transform from misfits to staples. One brand...
Jessie Wymore
Feb 20, 20242 min read
13 views
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When Smoke Clears: Why Snoop Dogg's Smokeless Stove Campaign Got Burned and the CEO Took the Heat
When Smoke Clears: Why Snoop Dogg's Smokeless Stove Campaign Got Burned and the CEO Took the Heat Snoop Dogg, the man who practically...
Chetna Tiwari
Feb 16, 20242 min read
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