Beyoncé's Unbreakable Verizon Collab
Verizon’s internet cannot be broken. Don’t believe me? Ask Beyoncé. Four days before the Superbowl, on February 7, Verizon posted a video...
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Anautica McKenzie
Mar 113 min read
How to Find Your Audience on TikTok
Are you having trouble finding just the right audience for your videos? You’re recording content and viewing your analytics to figure out...
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Kaylee Elks
Mar 82 min read
The Stanley Cup is just another cup in the marketing cup cycle and here’s why.
The Rise of the Stanley Cup Stanley cups were founded in 1913 and were originally marketed as a product towards outdoor lovers and...
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Deb Gilbert
Mar 72 min read
The Ways Social Media Has Impacted Tourism
The rise of social media has changed society as we know it, including the world of tourism. One example of how it has changed society is...
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Nina Barber
Mar 62 min read
How Social Media Has Affected Beauty Standards
One thing we have all heard for a long duration of our lives is the importance of loving ourselves just the way we are. Things are always...
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Kendall Jones
Mar 51 min read
Travis Kelce and Taylor Swift: A Power Couple Despite the Haters
This football season, Travis Kelce and pop icon Taylor Swift have blossomed into a new relationship and have formed an alliance against...
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Taiya Hill
Mar 42 min read
Social Media: A Gift or Curse?
The Gift: In this modern society. Human beings naturally desire connection, understanding, and social engagement. Social Media platforms...
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Caprice Robertson
Mar 12 min read
Tween take over
A lot of beauty shoppers have noticed a rise in tweens in their local Sephora and Ulta stores. The iconic beauty stores are known for...
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Kelle Isabel
Feb 292 min read
TikTok: The Overnight Success Factor
Have you ever wondered what it must feel like to go 0 to 100? The thrill, the rush, sitting on the edge of exclusivity? Well for many...
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Krystal Calvin
Feb 282 min read
Social Media and Time Management
Which Reigns Superior? You’re in the middle of a group discussion and “ding”! Everyone begins to look and feel around for their cell...
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Eli Ostrow
Feb 272 min read
Leveraging X's Lack of Content Moderation in Your Social Media Strategy
In recent years, the issue of content moderation on social media platforms has become increasingly prominent. Every content creator or...
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Cameron King
Feb 262 min read
The Attention Span Crisis
There has been a recent trend of short form content spreading across all social media platforms, such as Instagram, Youtube, and...
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Emily Winegarden
Feb 232 min read
Parisians take to TikTok to protest the 2024 Paris Olympics
The 2024 Paris Olympics are making waves and headlines across the internet as billions of people prepare to watch the world’s greatest...
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Jackson Norman
Feb 222 min read
BeReal’s Reality Check: How Introducing Celebrities and Brands to the Platform Could Shake Up the Marketing Industry
Can you remember the days of carefully crafted social media feeds, pictures with the perfect poses, and the clever captions? With BeReal,...
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Becky Garland
Feb 212 min read
The dangers of using TikTok shop
If you’ve been around on social media recently then you have probably heard about TikTok shop. If not, here is a quick breakdown. TikTok...
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Ainsley Macdougal
Dec 11, 20232 min read
A Fine Line Exists Between Ethical and Unethical Publicity
A PR’s promotional activities should be guided by ethics. Unethical publicity sends the wrong message and bolsters an organization at the...
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