By Chloe Bolton
Brands constantly create ways to grow a larger audience while connecting with their current one through brand interaction, whether that’s building relationships, increasing brand awareness, or gaining feedback. Lately, more brands have introduced their audiences to a new innovative way of brand interaction through augmented reality.
Augmented reality is a technology that allows users to blend the digital and real world through images, sounds, or 3D models. Some popular uses of AR that you might be familiar with are Pokemon Go or Snapchat filters.
Brands like IKEA, Sephora, and Amazon have started incorporating AR to increase brand interaction. For example, IKEA connects with its audience through its app, allowing users to see furniture in their own space with 3D models. Sephora has used AR to help customers virtually try on makeup.
Introducing AR can bring forth great benefits for brands’ engagement and effectiveness. This tool helps with more personalized experiences showing how the brand values their individual preferences creating brand connection and loyalty. It also boosts social media engagement through interactive content that users can share with their followers allowing for brand visibility. Most importantly, it provides a tool for data helping brands better understand what strategies are effective.
The future of AR in PR will continue to evolve as more brands notice the tools it can provide to increase engagement.
What brands would you like to see start using AR next? Let us know in the comments.
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