By Brittany Jackson
Crisis management strategies are very important to have when going into the PR field. You will be tested on the types of crises that are going on within your organization. This is why it is important for every student to know about crisis management strategies.
How can PR be used for crisis management:
PR effectively helps shape the public and manage perception by addressing concerns, maintaining transparency, and providing accurate information. It can be used to help control the narrative that is surrounded by the crisis. To do this effectively there would need to be a plan of action made. Based on the evolving situation key facts will need to be communicated and adjusted.
Five areas of crisis management:
The five areas of crisis management that PR businesses must focus on include crisis communication, crisis recovery, incident response, business continuity, and planning and risk assessment. By focusing on these five areas PR businesses could increase their chances of thriving and surviving even if they were to face a crisis.
How to prevent a PR crisis:
As a PR crisis management worker, you should create and seek positive stories, rather than trying to rely on the negative stories. You should also involve and engage with your stakeholders, rather than trying to avoid or ignore them. If you are proactive this could potentially enhance your organization's reputation, goodwill, and trust, this will reduce the chances of your organization having a PR crisis.
More crisis management that every PR student should know is:
Crisis management PR students should know how to assess the situation. They should know how to perform a PR crisis analysis. They should know how to anticipate crisis communication needs. They should know how to choose a spokesperson, communicate transparently, engage stakeholders, monitor sentiment, engage media monitoring, respond quickly, etc.
SOURCES:
The role of pr in crisis management - LinkedIn
https://www.crises-control.com/blogs/top-5-crisis-management-strategies-for businesses/#:~:text=of%20a%20crisis.-,The%20five%20areas%20of%20crisis%20management %20that%20businesses%20must%20focus,the%20face%20of%20a%20crisis.
How can you prevent a crisis in public relations? - LinkedIn
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