By Lilian Wiseman
Managing your sorority’s Instagram account is a super fun and creative way to highlight your chapter’s events, values, and personality. Since Instagram is a key platform that is used to reach college students, being able to run and keep up with your chapter’s Instagram is a great way to keep your members up to date and keep people interested in you. Here are some tips for success with running the Instagram:
Create a Content Calendar
Consistently posting on Instagram is a key part in keeping people engaged. Creating a content calendar will help you to keep your post organized and up to date as events come up and so you are prepared in advance. Some events that this is important for would consist of recruitment, philanthropy events, gamedays, and even sisterhood events. This will ensure that your followers are regularly updated and will help to maintain a steady flow of content.
Promote Recruitment and Philanthropy Events
Use graphics, videos, and testimonials to bring attention to the account. Instagram allows so many different ways to promote your organization so why not use them all! You might not think about this, but even people outside of your chapter love seeing your content and enjoy seeing what you are up to. Promoting recruitment is such a fun way to see people’s personalities shine through in their own ways throughout the recruitment process and keeps new members excited for what’s next.
Show YOUR Chapter!
Don’t think that your chapter’s page has to look just like everyone else’s. Make sure you are staying true to your values as an organization and are always showcasing them through your socials. This can also be shown through personality, yes most of the time you put a lot of time and thought into the posts but also show the diversity and authenticity of your chapter. You can show so much about yourself through silly sisterhood events or through community service.
Always remember that it is not as serious as you may think it is, yes it’s important because you are showing the chapter to all of your followers that are engaged on Instagram, but they want to see YOU! By always continuing to be authentic and genuinely you, your sorority’s Instagram account will always represent your chapter and build such a strong online presence. Be sure to check out other Sorority Instagram accounts to get more ideas!
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