By Diamond Robinson
When it comes to building an audience online, especially in the current age of social media, brand voice matters more than ever. With curated algorithms, aesthetic preferences and how engaging content is on the forefront of many social media users’ minds. The captions, replies and interactions from a brand are almost as important as the content itself when it comes to garnering engagement from followers. A brand's voice, the distinct consumer facing personality, needs to be one that matches the audience you are trying to build.
Take Wendy’s for example, they have a voice that is funny, witty, timely and feels authentic. On X, the quick replies to mentions, interactions with their follower’s replies to their tweets and general posts from the brand engaged users and made them one of the most iconic brand accounts on the site.
In total opposition to Wendy’s, Tiffany & Co. has a brand voice that screams elegance, timelessness and class. The audience for both of these brands is different and the voices they use online reflect that. If one day Tiffany & Co. started replying to other jewelry companies or their followers the same way Wendy’s does, people would assume the brand was hacked or someone was logged into the wrong account.
Knowing the identity of the brand, who the audience is and the best ways to engage them, then incorporating that into social media strategies and the brand's voice helps aid in online success. When a brand’s audience feels like they care and will interact with them online, they are more likely to engage back. Building a reciprocal relationship with the audience is the best way to make sure posts are seen, announcements aren’t missed and the audience stays following and engaged.
Check out more blogs like that at Meeman 901 Strategies
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