by Meli Callejas
On January 18th, America put a pause on the addicting social media app Tiktok. Banned for about 14 hours and no longer available to download, users were shocked when one opened the screen. These messages were displayed.
This article delves into the narrative that America has constructed for itself, facilitating the ban of TikTok as a cultural phenomenon.
After the Ban
The disruption of banning the app concerned sellers and buyers, as many orders were unfulfilled. All commerce activities on the platform were halted, and people advertising on TikTok were forced to shift to other platforms. Small businesses whose sole income came from the shop had their incomes denied. The app that once made it easy to quit a reliable 9 to 5 could not be logged into anymore.
People flocked to the number of Instagram advertisements increased by 57%. Instagram reels, YouTube shorts, and Snapchat when reevaluating their budgets; with this migration, there was an increase of 57 % in ads on Instagram advertisements since the ban.
Users have complained that TikTok's algorithm differs from before. Broadening social media digital strategies is now an option worth considering for content creators who need a stable platform to earn commissions.
Allocating budgets is a viable option for businesses, both large and small; however, this TikTok strategy has been under threat for some time. The future of the shop remains uncertain, particularly regarding the risks associated with accessing funds. It wouldn't be surprising to see a decline in sales in the upcoming quarter.
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